From 9/12/21 to 9/26/21
We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.
At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues.
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Napa Winery Social Account Usage
The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.
Social Account Usage Among Napa Winery
|
Type
|
Percent
|
|
facebook
|
99%
|
|
twitter
|
82%
|
|
instagram
|
77%
|
|
youtube
|
43%
|
|
pinterest
|
28%
|
|
yelp
|
26%
|
|
tripadvisor
|
24%
|
|
linkedin
|
11%
|
|
tumblr
|
7%
|
|
foursquare
|
3%
|
Facebook Frequency and Top Posters
This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.
Top Facebook Posters This Week
Facebook Biggest Movers
The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.
Top Facebook Pages With The Biggest Change In Likes This Quarter
Top Facebook Pages With The Biggest Change In Likes This Month
Facebook Post Days
This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.
Facebook Post Hours
This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.
Top 5 Facebook Posts
These are the facebook posts that received the most likes relative to their corporate page likes.
| Company: |
Schweiger Vineyards |
| Company Likes: |
3734 |
| Post Likes: |
554 |
| Post Shares: |
3 |
| Post Comments: |
4 |
| Message: |
How bout this fun wine-loving crew and that Yosemite view! Head to our new blog to read about Fred and Sally's "Wine in the Woods Getaway" and our next wine tours to New Orleans and Piemonte, Italy. We have a few spots left on these once-in-a-lifetime trips, so book your spot and get excited! https://bit.ly/38AOCEz |
| Company: |
Schweiger Vineyards |
| Company Likes: |
3734 |
| Post Likes: |
527 |
| Post Shares: |
9 |
| Post Comments: |
4 |
| Message: |
Friday delivery! Andy's been up and at 'em this morning with our first Cabernet Franc of the season. |
| Company: |
Schweiger Vineyards |
| Company Likes: |
3734 |
| Post Likes: |
181 |
| Post Shares: |
3 |
| Post Comments: |
0 |
| Message: |
We dare you to look at this photo and not smile. Our 2014 Dedication is in very good and golden company. https://bit.ly/3kobEoK
Photo via IG:@goldenpoofs |
| Company: |
Lamborn Family Vineyards |
| Company Likes: |
1339 |
| Post Likes: |
55 |
| Post Shares: |
1 |
| Post Comments: |
11 |
| Message: |
Harvest #2 is complete! This morning we picked half of our Cabernet vineyard (2 tons) that goes into our 2200’ blend with the other half coming off on Tuesday. Not quite halfway done with harvest this year. We love these days in this beautiful place!
#NapaValley #HowellMountain #LambornWines #LambornFamilyVineyards #FamilyWinery #FourGenerations #Cabernet #CabernetHarvest #OrganicFarming #OrganicVineyard #StickyHands #2021vintage #Harvest2021 #HotAirBalloons #JackRabbit |
| Company: |
Lamborn Family Vineyards |
| Company Likes: |
1339 |
| Post Likes: |
50 |
| Post Shares: |
11 |
| Post Comments: |
41 |
| Message: |
On this day 120 years ago:
How many times have you seen a red carnation but not thought much about it? Red wine is very special to us, but so is the red carnation. This is why.
One of our direct ancestors, Dr. Levi Lamborn of Ohio, was an avid horticulturist. In 1886 he propagated a brand new variety of carnation which he dubbed the “Lamborn Red.” It was the world’s first scarlet red carnation. But here’s where the story gets very interesting…
Dr. Lamborn was also interested in politics and decided to run for the 18th Congressional District against his friend, William McKinley. Before each debate Lamborn gave McKinley one of his red carnations. McKinley won the election and believed that the Lamborn Red carnation was his good luck charm.
After winning several more terms in Congress, McKinley was elected to two terms as governor of Ohio and eventually ran for, and won, the Presidency in 1893. Throughout his political career McKinley spoke of the Lamborn Red that he wore on his lapel as his good luck charm.
On September 6, 1901, President McKinley stood in a receiving line to shake hands with visitors to the Buffalo Pan-American Expo. A 12 year old girl visiting with her mother asked President McKinley if he could give her something as proof that they spoke, indicating her friends would never believe her. McKinley removed the Lamborn Red from his lapel and gave it to the young girl.
Just a few seconds later, an anarchist with a .32 caliber pistol shot President McKinley twice. Despite doctors thinking he would make a full recovery from his wounds, the President died eight days later, on Sept. 14, 1901 – 120 years ago today. Three years after his assassination, Ohio voted to make the Lamborn Carnation the state flower as “a token of love and reverence to the memory of William McKinley,” spearheaded by none other than Dr. Lamborn.
Was the Lamborn Red really a good luck charm for President McKinley? The superstition in us says “perhaps,” but the blood in us says “absolutely.” Whether red carnation or red wine, we are wishing you all the best of luck, today and every day!
#LambornRed #RedCarnation #LeviLamborn #WilliamMcKinley #HistoryLesson #GoodLuckCharm |
Twitter Frequency and Top Tweeters
This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.
Top Twitter Tweeters This Week
Twitter Biggest Movers
The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.
Top Twitter Pages With The Biggest Change In Likes This Quarter
Top Twitter Pages With The Biggest Change In Likes This Month
Twitter Tweet Days
This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.
Twitter Tweet Hours
This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.
Top 5 Tweets
These are the tweets that received the most likes relative to their corporate page likes.
Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.
You can reach Dave at his website: https://seamless.partners.
