Maximizing Sales Opportunities

A tale of lost opportunity
and newly found wealth

Once upon a time…

there was a Fortune 500 telecommunication company.  They had millions of consumer customers using their cellular, Internet, phone, and television services.

Every day…

the company sent email invoices to some portion of its customers.  The invoices merely delivered the billing information for services rendered.

One day…

we helped the company realize that the email open rates for invoices were much higher than promotional email messages.  Because more people read the invoice emails, with our help, they saw they were missing an opportunity to reach their customers with up-sell and cross-sell promotions.

Because of that…

we suggested a new way of sending invoices.  What if we could understand what services were sold in each invoice and then augment each invoice with very targeted promotions?

And because of that…

we built an automated email parsing and post-processing marketing system.  The company sent us a continuous raw stream of invoices.  We processed the information in the invoices and automatically determined the best promotions. Then the system would reformat the invoice to include the advertisements and then deliver them to the company’s customer directly.

Until finally…

the company’s customers added value services to their accounts, and the company’s profits increased.  By automating the process that “learned” along the way, we were able to increase the promotions’ effectiveness for the best outcomes.