Napa Winery Sunday Summary – 11/28/2021

Dave Kearney Napa Wineries, Napa Wineries Sunday Summary, Social Analytics

From 11/14/21 to 11/28/21

We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.


At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues. If you can think of something we should change or add, please let us know. Get in Touch


Napa Winery Social Account Usage

The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.

Social Account Usage Among Napa Winery
Type Percent
facebook 99%
twitter 82%
instagram 77%
youtube 43%
pinterest 28%
yelp 26%
tripadvisor 24%
linkedin 11%
tumblr 7%
foursquare 3%

Facebook Frequency and Top Posters

This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.

Top Facebook Posters This Week
Company Posts
JaM Cellars 10
St. Supery Estate 10
Flora Springs Winery & Vineyards 7
Joseph Phelps Vineyards 7
Quintessa 7

Facebook Biggest Movers

The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.

Top Facebook Pages With The Biggest Change In Likes This Quarter
Company Change
Joel Gott Wines +21%
Shafer Vineyards +21%
Hudson Vineyards +16%
Benessere +11%
Amici Cellars +9%
Nickel & Nickel +7%
Menage a Trois Wines +5%
TOR Kenward Family Wines +5%
Teaderman Vineyards +4%
Elkhorn Peak Cellars +3%
Top Facebook Pages With The Biggest Change In Likes This Month
Company Change
Hudson Vineyards +12%
Joel Gott Wines +7%
Shafer Vineyards +4%
Teaderman Vineyards +3%
TOR Kenward Family Wines +3%
Amici Cellars +2%
Menage a Trois Wines +2%
Nickel & Nickel +2%
Switchback Ridge +2%
Ballentine Vineyards +1%

Facebook Post Days

This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.

11/28/21 Napa Winery Facebook Post Days

Facebook Post Hours

This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.

11/28/21 Napa Winery Facebook Post Hours

Top 5 Facebook Posts

These are the facebook posts that received the most likes relative to their corporate page likes.

Company: Lamborn Family Vineyards
Company Likes: 1347
Post Likes: 56
Post Shares: 0
Post Comments: 6
Message: High 70’s on a beautiful mid-November Sunday means getting (never ending) projects done! Mike and his fourth generation grandsons are working hard removing our dead Douglas Fir trees from last year’s Glass Fire.
Company: Elkhorn Peak Cellars
Company Likes: 1446
Post Likes: 45
Post Shares: 1
Post Comments: 7
Message: Elise with the 2021 CaberNat and the 2021 Pinot Noir Pét Nat. Every few weeks, we open up one of each wine to check on the fermentation progress. It’s a hard job, but someone’s gotta do it 😎 Early notes on these wines: 2021 Pinot Noir Pét Nat: Rose Quartz in color, light bodied with perfectly balanced acidity and bright fruit flavors like raspberry, watermelon and strawberry. The delicate finish on this wine is dreamy. This wine is dry with nice carbonation. I anticipate this will be our best Pinot noir Pét Nat yet. 2021 CaberNat: The color is electric red⚡️it smells like Hawaiian Punch and tastes like a cherry jolly rancher. It’s still actively fermenting, so there’s a kiss of sweetness in this wine, but I do expect it to go fully dry by the end of winter. There’s also a tannic component to this wine on the back end, which is to be expected from a Cabernet Sauvignon grape and makes her taste a bit wild! We’re planning a dosage for this wine – and we’re toying with the idea of adding a splash of brandy – dosage trials are in progress. We’ll continue to keep you in the loop as these wines continue to develop. And we anticipate a spring 2022 release of these two wines! 🥂🥂🥂 #petnat #elkhornpeak #napavalley #wine #winemaking
Company: Salvestrin
Company Likes: 2458
Post Likes: 66
Post Shares: 4
Post Comments: 17
Message: An exciting day here at Salvestrin Winery! We are ecstatic to announce our 2018 Estate Cabernet Sauvignon, Dr. Crane Vineyard, has been named the #9 Wine as part of Wine Spectator's Top 100 Wines of 2021. We are so humbled and honored to be recognized and see the hard work of our winemaking team paying off. We wouldn't be where we are today without the support of our loyal club members, friends and family. Join us in celebrating this honor by popping the cork on one of your favorite Salvestrin wines!🍷
Company: Nickel & Nickel
Company Likes: 43584
Post Likes: 687
Post Shares: 10
Post Comments: 3
Message: The menus are prepped, the decor is set and now it's time to order the wine. Don't forget to include one of Nickel & Nickel's exceptionally expressive single-vineyard wines on your holiday table. See the link below and place your order for these Napa selections before November 18th! 📸: @bharmon417 https://bit.ly/3nZgRm9
Company: David Arthur Vineyards
Company Likes: 4833
Post Likes: 84
Post Shares: 3
Post Comments: 6
Message: The Fall Colors at David Arthur are in full effect! It’s almost as if the colors are electric! Please visit by appointment to see for yourself as fall/winter is a great time to come to #napavalley #winecountry #pritchardhill

Twitter Frequency and Top Tweeters

This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.

Top Twitter Tweeters This Week
Company Tweets
Brown Estate Vineyards 35
Frias Family Vineyard 20
Clif Family Winery 16
Chimney Rock Winery 10
Charles Krug 9

Twitter Biggest Movers

The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.

Top Twitter Pages With The Biggest Change In Likes This Quarter
Company Change
JaM Cellars +22.6%
Spottswoode Estate Vineyard & Winery +5.2%
Pride Mountain Vineyards +3%
St. Clement Vineyards +2.8%
Stags Leap Wine Cellars +2.8%
Robert Biale Vineyards +1.3%
Conn Creek Winery +1.1%
Charles Krug +1%
Seavey Vineyard +0.9%
Corison Winery +0.7%
Top Twitter Pages With The Biggest Change In Likes This Month
Company Change
Spottswoode Estate Vineyard & Winery +1.5%
St. Clement Vineyards +1.3%
Pride Mountain Vineyards +1.2%
Stags Leap Wine Cellars +0.9%
Charles Krug +0.5%
Conn Creek Winery +0.4%
August Briggs Winery +0.2%
Brown Estate Vineyards +0.2%
Lail Vineyards +0.2%
Corison Winery +0.2%

Twitter Tweet Days

This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.

11/28/21 Napa Winery Twitter Tweet Days

Twitter Tweet Hours

This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.

11/28/21 Napa Winery Twitter Tweet Hours

Top 5 Tweets

These are the tweets that received the most likes relative to their corporate page likes.


Company: Hagafen Cellars
Company Followers: 14093
Retweets: 31
Description: Ni a favor, ni en contra. Són opinions personals, potser errades o… pot ser que no! Pensa-t'ho! 'Carpe Diem' NO és NO, sempre!
Tweet Text: En un #CAP de #Mataró. Truques per telèfon. No l'hagafen. Hi vas, cua. De dues, una sola persona atenent als usuar https://t.co/bQWEa1FgF6

Company: Artesa Winery
Company Followers: 25033
Retweets: 19
Description: #JAK #MiaSanMia #FreiheitOhneImpfung #DeutschlandaberNormal Ningún Gobierno puede arrebatarte tus Derechos y condicionar el hecho devolvértelos.
Tweet Text: @LuciaDammert Pero Lucy, todos tus Twitts anteriores a este, han hecho exactamente lo q estás criticando. Lo que pa https://t.co/bJ1nEU0aVl

Company: von Strasser Winery
Company Followers: 9566
Retweets: 11
Description: Social Media Wine Enthusiast. Founder of #PinkSociety. *Join us 12/9/21 at 6:00pm PT for #PinkSociety Party #85 with @WagnerVineyards. Supporting #AffirVation
Tweet Text: New week starts off with donuts & a @SLHWine pinot noir by @vonStrasserWine. This is showing a nose of red plum, ba https://t.co/Zb3uKE7ikS

Company: Schweiger Vineyards
Company Followers: 221
Retweets: 8
Description: die Knie tun ab und zu weh…so spürt man das Leben. ICH binde mir SELBST die Schuhe!
Tweet Text: Heute haben wir in D die 100k #CovidTote erreicht. Ich möchte daran erinnern, dass viele davon gerade auch jetzt in https://t.co/shHQcJb9o1

Company: Silver Oak Cellars
Company Followers: 22738
Retweets: 7
Description: Exceptional, food-friendly Cabernets aged exclusively in American oak. Share your #SilverOak moments with #LifeIsACabernet. Must be 21 to follow.
Tweet Text: With the holidays approaching, we'd like to share our Oakville & Healdsburg tasting room schedule. We'll be open by https://t.co/CYi2R6wdPP

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Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.

You can reach Dave at his website: https://seamless.partners.