Bill

Bill Rusitzky

Bill has been growing companies for 20+ years—driving performance through creation of new products and go-to-market channels that have generated hundreds of millions of dollars of revenue.

Bill has been growing companies for 20+ years—driving performance through creation of new products and go-to-market channels that have generated hundreds of millions of dollars of revenue.

As a CRO and executive in business development, partnerships and sales, Bill’s experience is scaling the business and creating new opportunities that leverage the company’s existing assets.

BUSINESS ACCELERATION

His experience includes the development of new products and channels that have generated hundreds of millions of dollars of revenue. He has created:
SaaS-based channels that created a video solution delivered by multiple CDN’s and used by major media companies around the globe
A marketing program that was critical in repositioning a the cloud transition of a billion-dollar enterprise
A turnaround at a digital media technology company that built new products and partnerships growing revenue for the first time in a decade.
TV Everywhere video delivery solution that has 80% market share and won an Emmy

GO-TO-MARKET LEADERSHIP

Today it is essential for companies to proactively explore new paths to market that include leveraging today’s technologies and partnership that can speed growth and create new paths for revenue. Bill has developed a framework to help companies prioritize these opportunities and execute the ones with the best ROI.

AREAS OF EXPERTISE : Bill has advised and consulted with a number of high growth companies and held executive sales and business development positions at Adobe, Informatica, THX, and several Silicon Valley startups, and has expertise in digital media, digital marketing, fintech, SaaS, B2B enterprise, and consumer electronics. He has presented to international audiences at Mobile World Congress, the World Economic Forum in Davos, and numerous other regional events and industry conferences.