Napa Winery Sunday Summary – 03/27/2021

Dave Kearney Napa Wineries, Napa Wineries Sunday Summary, Social Analytics

From 3/13/21 to 3/27/21

We follow the social marketing habits of an ever growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.


At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues.


Napa Winery Social Account Usage

The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.

Social Account Usage Among Napa Winery
Type Percent
facebook 98%
twitter 82%
instagram 74%
youtube 42%
pinterest 28%
yelp 26%
tripadvisor 24%
linkedin 10%
tumblr 7%
foursquare 3%

Facebook Frequency and Top Posters

This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.

Top Facebook Posters This Week
Company Posts
Elyse Winery 28
JaM Cellars 28
B Cellars 25
Frank Family Vineyards 23
St. Supery Estate 21

Facebook Biggest Movers

The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.

Top Facebook Pages With The Biggest Change In Likes This Quarter
Company Change
Larkmead Vineyards +15%
Luna Vineyards +12%
Elkhorn Peak Cellars +11%
Nickel & Nickel +11%
The Hess Collection Winery +11%
Trefethen Family Vineyards +11%
Shafer Vineyards +8%
Longfellow Wine Company +7%
Amici Cellars +6%
Frias Family Vineyard +6%
Top Facebook Pages With The Biggest Change In Likes This Month
Company Change
Larkmead Vineyards +6%
Nickel & Nickel +4%
Trefethen Family Vineyards +3%
Amici Cellars +2%
Domaine Carneros +2%
Elkhorn Peak Cellars +2%
Frias Family Vineyard +2%
The Hess Collection Winery +2%
Benessere +1%
Brown Estate Vineyards +1%

Facebook Post Days

This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.

3/27/21 Napa Winery Facebook Post Days

Facebook Post Hours

This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.

3/27/21 Napa Winery Facebook Post Hours

Top 5 Facebook Posts

These are the facebook posts that received the most likes relative to their corporate page likes.

Company: Schweiger Vineyards
Company Likes:
Post Likes: 1210
Post Shares: 16
Post Comments: 11
Message: Nikki is wondering where everyone's at! Our terrace is open, and you look like you could use a glass of Cabernet. https://bit.ly/2MFFXJL
Company: John Anthony Vineyards
Company Likes:
Post Likes: 591
Post Shares: 13
Post Comments: 10
Message: Farming vineyards for others was how I started in wine. First as a teenager alongside my father in our Carneros vineyards, followed by working with estate owners as their vineyard manager. When the time came to make wine for my own label, I began with the land. Our 2017 cabernet sauvignons from Coombsville and Oak Knoll District each tell their unique story of how the land and farming shape our wines: power, balance, energy, and structure. Acquire only at JohnAnthonyVineyards.com.
Company: Schweiger Vineyards
Company Likes:
Post Likes: 673
Post Shares: 8
Post Comments: 6
Message: We know it's springtime when the dogs are back to their water retrieving ways.
Company: Frias Family Vineyard
Company Likes:
Post Likes: 394
Post Shares: 14
Post Comments: 4
Message: Look what's in full bloom up on Spring Mountain! The mustard is here, which means bud break is on the horizon.
Company: Schweiger Vineyards
Company Likes:
Post Likes: 508
Post Shares: 32
Post Comments: 7
Message: Some very French 🌸 Flower Power 🌸 is wafting from the bouquets of 2014 Cabernet Sauvignon and regal fleur-de-lis in IG:@detroitwineguy's kitchen. https://bit.ly/2ZZyUP4

Twitter Frequency and Top Tweeters

This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.

Top Twitter Tweeters This Week
Company Tweets
Brown Estate Vineyards 102
Duckhorn Vineyards 73
Frias Family Vineyard 50
Clif Family Winery 43
Charles Krug 38

Twitter Biggest Movers

The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.

Top Twitter Pages With The Biggest Change In Likes This Quarter
Company Change
St. Clement Vineyards +26%
Amici Cellars +15.3%
Stags Leap Wine Cellars +6.5%
Spottswoode Estate Vineyard & Winery +5.7%
Seavey Vineyard +3.5%
Fantesca Estate & Winery +3%
Schweiger Vineyards +2.6%
Brown Estate Vineyards +2.2%
Vine Cliff Winery +1.8%
Pride Mountain Vineyards +1.5%
Top Twitter Pages With The Biggest Change In Likes This Month
Company Change
Stags Leap Wine Cellars +1.8%
Seavey Vineyard +1.4%
Spottswoode Estate Vineyard & Winery +1.2%
Pride Mountain Vineyards +0.9%
Clif Family Winery +0.9%
JaM Cellars +0.8%
Brown Estate Vineyards +0.7%
Amici Cellars +0.5%
Opus One +0.4%
Fantesca Estate & Winery +0.4%

Twitter Tweet Days

This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.

3/27/21 Napa Winery Twitter Tweet Days

Twitter Tweet Hours

This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.

3/27/21 Napa Winery Twitter Tweet Hours

Top 5 Tweets

These are the tweets that received the most likes relative to their corporate page likes.


Company: Stags Leap Wine Cellars
Company Followers: 2053
Retweets: 21
Description: 50 Years of Napa Valley Excellence. Celebrating Our History. Continuing Our Legacy. 21+ to follow. © 2021 Stag's Leap Wine Cellars, Napa, CA
Tweet Text: Our hearts are heavy to share news that Steven Spurrier, who organized the Judgment of Paris, has passed away. Stev https://t.co/StfPVWXc9s

Company: Clif Family Winery
Company Followers: 13180
Retweets: 20
Description: Race reviews, running influencers, race/brand marketing, & an AMAZING run community. Hosts of #BibChat & The BibRave Podcast! #BRPodcast
Tweet Text: Please RT – #BibChat tonight! 7 pm CT Sponsor: @ClifFamily Topic: Hit Your Stride 2 peeps will win their Solar https://t.co/URL8eIwFgX

Company: Lamborn Family Vineyards
Company Followers: 349
Retweets: 18
Description: David Torres (D) Colorado CD5 2022 Congressional Candidate. The Time for Progress is NOW. https://t.co/vTNxZMK6TL
Tweet Text: Im David Torres and am officially launching my campaign against Doug Lamborn in Colorados CD5. Raised in COS, my https://t.co/G6BOpIWcAs

Company: Flora Springs Winery & Vineyards
Company Followers: 27030
Retweets: 12
Description: #Wine#travel #Italia Founder of The Wining Hour, Inc. & #WiningHourChat #wininghour #PhD #IWS https://t.co/NQtPka4oIx
Tweet Text: Treating Myself with #Trilogy from @FloraSprings #WiningHour Bordeaux-style blend. Bold, luscious and complex. B https://t.co/gUulLRfPji

Company: Chappellet Winery and Vineyard
Company Followers: 11377
Retweets: 10
Description: Crafting terroir driven wines from our beautiful Pritchard Hill Vineyard in #NapaValley. | Est. 1967 | 21+ only | Voted Best Winery Tour – USA Today
Tweet Text: This time of year we start to see the beautiful cover crops popping up and blooming. Pictured here is Calendula whi https://t.co/cBopIJrxeO

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Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.

You can reach Dave at his website: https://seamless.partners.