Napa Winery Sunday Summary – 04/04/2021

Dave Kearney Napa Wineries, Napa Wineries Sunday Summary, Social Analytics

From 3/21/21 to 4/4/21

We follow the social marketing habits of an ever growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.


At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues.


Napa Winery Social Account Usage

The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.

Social Account Usage Among Napa Winery
Type Percent
facebook 98%
twitter 82%
instagram 74%
youtube 42%
pinterest 28%
yelp 26%
tripadvisor 24%
linkedin 10%
tumblr 7%
foursquare 3%

Facebook Frequency and Top Posters

This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.

Top Facebook Posters This Week
Company Posts
JaM Cellars 23
B Cellars 14
Elyse Winery 14
Duckhorn Vineyards 9
Flora Springs Winery & Vineyards 8

Facebook Biggest Movers

The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.

Top Facebook Pages With The Biggest Change In Likes This Quarter
Company Change
Luna Vineyards +21%
Nickel & Nickel +13%
Elkhorn Peak Cellars +12%
Tom Scott Vineyard +12%
Trefethen Family Vineyards +10%
Pina Napa Valley +9%
Amici Cellars +8%
Larkmead Vineyards +8%
Shafer Vineyards +8%
John Anthony Vineyards +7%
Top Facebook Pages With The Biggest Change In Likes This Month
Company Change
Tom Scott Vineyard +13%
Luna Vineyards +8%
Pina Napa Valley +8%
John Anthony Vineyards +7%
Staglin Family Vineyard +5%
Amici Cellars +4%
Nickel & Nickel +3%
Cain Vineyard & Winery +2%
Fontanella Family Winery +2%
Larkmead Vineyards +2%

Facebook Post Days

This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.

4/4/21 Napa Winery Facebook Post Days

Facebook Post Hours

This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.

4/4/21 Napa Winery Facebook Post Hours

Top 5 Facebook Posts

These are the facebook posts that received the most likes relative to their corporate page likes.

Company: Joel Gott Wines
Company Likes:
Post Likes: 2810
Post Shares: 79
Post Comments: 47
Message: The full-bodied taste of our Palisades Artist Series red wine makes a good burger and fries even better.
Company: Schweiger Vineyards
Company Likes:
Post Likes: 538
Post Shares: 9
Post Comments: 5
Message: Have you gotten your pup our new "Life is Ruff Without Cabernet" bandana, yet? Place your orders, post a picture, and tag us to be entered into our dog photo contest. Nikki and Ginny will be picking a lucky giftcard winner on April 9th! https://bit.ly/2P7eFNh
Company: Frias Family Vineyard
Company Likes:
Post Likes: 412
Post Shares: 13
Post Comments: 4
Message: "While I’d like to tell you all that my hand-made Ravioli (and raviolo al uovo) were the highlight of this meal, admittedly, they were not! This FRIAS Family Vineyard ‘Prado’ Cabernet Sauvignon was, and it stole the whole damn show!" @tomaricci, Instagram Thanks for sharing, we're sure hungry (and thirsty) now! If you'd like to try this pairing, grab yourself a bottle of our 2018 PRADO and bon appétit. https://bit.ly/3v9bcOC
Company: Luna Vineyards
Company Likes:
Post Likes: 459
Post Shares: 2
Post Comments: 7
Message: Cheers to a day full of great wine and furry friends. 🐶 Thank you for sharing, @itsherberger! Photo Credit via IG https://bit.ly/30D9jf7
Company: Frias Family Vineyard
Company Likes:
Post Likes: 245
Post Shares: 9
Post Comments: 0
Message: We love seeing bottles of FRIAS joining our fans during their travels. FRIAS fan Woody W. is enjoying a glass of PRADO while overlooking the gorgeous mountain views in North Carolina. Thanks for sharing, and make sure to tag us wherever your FRIAS goes! Photo via Instagram, @woody_white

Twitter Frequency and Top Tweeters

This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.

Top Twitter Tweeters This Week
Company Tweets
Duckhorn Vineyards 43
Brown Estate Vineyards 37
Frias Family Vineyard 23
Clif Family Winery 15
Paraduxx 13

Twitter Biggest Movers

The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.

Top Twitter Pages With The Biggest Change In Likes This Quarter
Company Change
St. Clement Vineyards +26%
Amici Cellars +15.3%
Stags Leap Wine Cellars +6.6%
Spottswoode Estate Vineyard & Winery +6.2%
Seavey Vineyard +4.4%
Fantesca Estate & Winery +3.1%
Schweiger Vineyards +2.6%
Brown Estate Vineyards +2.4%
Vine Cliff Winery +1.9%
Pride Mountain Vineyards +1.5%
Top Twitter Pages With The Biggest Change In Likes This Month
Company Change
Seavey Vineyard +2.2%
Spottswoode Estate Vineyard & Winery +1.8%
Stags Leap Wine Cellars +1.7%
JaM Cellars +1.3%
Brown Estate Vineyards +0.8%
Conn Creek Winery +0.7%
Pride Mountain Vineyards +0.7%
Clif Family Winery +0.7%
Fantesca Estate & Winery +0.6%
Charles Krug +0.6%

Twitter Tweet Days

This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.

4/4/21 Napa Winery Twitter Tweet Days

Twitter Tweet Hours

This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.

4/4/21 Napa Winery Twitter Tweet Hours

Top 5 Tweets

These are the tweets that received the most likes relative to their corporate page likes.


Company: Lamborn Family Vineyards
Company Followers: 19525
Retweets: 14
Description: Representative at Large, PR House of Representatives. Father of 3 boys, Husband, Attorney, LLM, PR GOP Co-Chair, pro Statehood and PNP.
Tweet Text: Recibí al congresista Rep. Doug Lamborn de Colorado en el Capitolio y pudimos conversar sobre como atender la lenti https://t.co/Tl5tHgch1e

Company: Seavey Vineyard
Company Followers: 84092
Retweets: 11
Description: More flawed than I could ever know… and yet… more loved than I could ever dream! * IG: @jeffcv
Tweet Text: Prepping for tomorrow nights din-din! Cheers to good and pour decisions!! Lemon-Pepper Herb-Crusted River Trout https://t.co/O0fqebsnEH

Company: Chateau Montelena
Company Followers: 5929
Retweets: 10
Description: Knowledge/Current events junkie, Photography, #Wine, #Hiking, #MUFC . IG: https://t.co/hGoiMmHFpN IMDB: https://t.co/SvaOrpRdgV
Tweet Text: Would love to participate in #PizzaFriday, but I gave up pizza for Lent. So instead, it's sashimi, salad, and https://t.co/JQjx1mw3s6

Company: Silver Oak Cellars
Company Followers: 1540
Retweets: 9
Description: The voice of #CaliforniaWines in the UK & Ireland. Follow for latest news, announcements, virtual events and wine tastings.
Tweet Text: Day 2 of #EssentialCalifornia at Home! Join Masterclasses: Other Varieties (11am) & Napa Cabernet (12pm) w/ AVA vid https://t.co/0KKJJVF9ai

Company: Clos Du Val
Company Followers: 150290
Retweets: 7
Description: Head-tilting pugs extraordinaire! As seen on Jay Leno, Ellen, Regis & Kelly, GMA, Animal Planet & YouTube. Support Pug Rescue! Max (12/2007-07/2020)
Tweet Text: The weather is here. Wish you were beautiful! @ClosDuValNapa @visitnapavalley #pug https://t.co/8POF1MQmGq

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Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.

You can reach Dave at his website: https://seamless.partners.