From 6/6/21 to 6/20/21
We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.
Napa Winery Social Account Usage
The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.
Social Account Usage Among Napa Winery
Facebook Frequency and Top Posters
This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.
Facebook Biggest Movers
The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.
Top Facebook Pages With The Biggest Change In Likes This Quarter
|Elkhorn Peak Cellars||+49%|
|Tom Scott Vineyard||+13%|
|John Anthony Vineyards||+11%|
|Tank Garage Winery||+10%|
|Nickel & Nickel||+9%|
|Pina Napa Valley||+8%|
Facebook Post Days
This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.
Facebook Post Hours
This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.
Top 5 Facebook Posts
These are the facebook posts that received the most likes relative to their corporate page likes.
|Company:||Joel Gott Wines|
|Message:||Joel Gott 2020 Rosé. Sip into endless summer.|
|Message:||We are proud to be a Napa Green certified winery. Our expansive gardens are predominantly planted to native drought-resistant flowers that attract pollinators of all kinds. Often, you’ll be sharing your visit to the winery with hummingbirds, moths, butterflies, ladybugs and a handful of different species of bees. There is no doubt they are happy to bee *pun intended* keeping our estate buzzing with activity!|
|Message:||Join us for a virtual, one-of-a-kind experience that pairs Bouchaine Wines with @The Philadelphia Orchestra! Featuring Concertmaster David Kim and winemaker Chris Kajani, you'll enjoy classical performances while you sip through four Bouchaine wines. Get your tickets for this incredible event here: https://bouchaine.com/visit/events-experiences/|
|Company:||Lang & Reed Wine Company|
|Message:||Please join us in wishing a very happy birthday to Mr. John Skupny! Anyone who knows John knows he tells a great story, makes a fantastic Cabernet Franc and always acts with kindness and love. We're lucky to know him. Leave your bday wish below, and cheers to you, John! Photo by @kimserveauphotography|
|Message:||“If you wait, all that happens is you get older!” -Mario Andretti We would love to share our wines with you and we invite you to be part of the Andretti Winery Family! The Andretti Wine Club has an exciting offer for you… Enjoy 30% off your first club order and shipping and handling will be included in the price! Andretti Winery continually strives to provide our most valued customers, our Wine Club Members, with a wonderful array of benefits as well as an overall quality membership experience that is second to none! The following is a summary of the exclusive and exciting membership benefits you will enjoy: -4 bottles of Andretti Wines every March, June, September, and December -20% off all wine club orders as well as any purchases online at AndrettiWinery.com -Add 2 bottles to your quarterly club shipment (6 bottles total) and your discount will increase from 20% to 25%! -Add 8 bottles to your quarterly club shipment (12 bottles total) and your discount will increase from 20% to 40%! -Ability to customize all wine club shipments to suit your palate (watch for the quarterly Wine Club order summary email and respond with your changes by the date specified) -Assistance with selecting Andretti Winery gift items and Andretti Wines for your cellar -Preferred pricing with our Partner Hotels such as Meritage Resort & Spa, Westin Verasa Napa, Napa Winery Inn, and Hampton Inn & Suites (you can see a complete listing at AndrettiWinery.com under Partners) Now the details… There are no membership fees and should you wish to terminate the membership, we ask that you accept a minimum of four (4) club shipments before doing so. 30% off and shipping and handling included are only applied to your first wine club shipment. Shipping and handling included are available for U.S. orders only, excluding Alaska and Hawaii. Ready to join? Fantastic – you are just in time for the June wine club shipment! Want to wait until September? No problem! You can join the club online by following the link below!If you have any questions or would like to sign up by phone, contact Andretti Wine Club Manager Ruth at 707-261-1715 or by email at #andrettiwinery #wineclub|
Twitter Frequency and Top Tweeters
This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.
Twitter Biggest Movers
The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.
Top Twitter Pages With The Biggest Change In Likes This Quarter
|St. Clement Vineyards||+3.3%|
|Menage a Trois Wines||+2.7%|
|Stags Leap Wine Cellars||+2.5%|
|Spottswoode Estate Vineyard & Winery||+2.2%|
|Brown Estate Vineyards||+2.2%|
|Pride Mountain Vineyards||+1.2%|
|Robert Biale Vineyards||+0.8%|
|Fantesca Estate & Winery||+0.8%|
Top Twitter Pages With The Biggest Change In Likes This Month
|Menage a Trois Wines||+1.7%|
|Spottswoode Estate Vineyard & Winery||+1.3%|
|St. Clement Vineyards||+1.3%|
|Brown Estate Vineyards||+0.9%|
|Pride Mountain Vineyards||+0.9%|
|Stags Leap Wine Cellars||+0.6%|
|Fantesca Estate & Winery||+-0.1%|
Twitter Tweet Days
This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.
Twitter Tweet Hours
This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.
Top 5 Tweets
These are the tweets that received the most likes relative to their corporate page likes.
|Description:||A la orden pal desorden|
|Tweet Text:||Graduating tomorrow and making sparkling wine next month Domaine @ChandonUSA here I come! https://t.co/SHhWBkJHFv|
|Company:||Menage a Trois Wines|
|Description:||Half-French, half-Welsh fantasy/paranormal romance author, Londoner, wife, autism mother, lay assistant in the Church of England & compliance specialist. No DMs|
|Tweet Text:||Do you like my #Mermaid stories? Brace yourself for more! Love Comes In Many Shapes, my first #GayRomance https://t.co/V7E1KwCa6S|
|Description:||Freelance Journalist | Rojnamevanê Xweser #Kurdistan #Press | https://t.co/O5P7d7TJEh | https://t.co/HCOqTJ5u0a|
|Tweet Text:||Ev der gundê Gelale ya girêdayî parêzgeha Silêmanîyê ye. Livir welatîyên sivîl dijîn, lê ev gund ji alîyê balefirê https://t.co/C5VZA4WzrS|
|Company:||Lamborn Family Vineyards|
|Description:||Covering defense for @politico. Former @ForeignPolicy and @BreakingDefense National security, Sabres, Yankees. Signal: 646.761.2413|
|Tweet Text:||Rep. Lamborn hits Adm. Gilday on a book on 'critical race theory' on Gilday's reading list for the Navy. Gilday sho https://t.co/9E5Qrscpye|
|Description:||Writer / author obsessed with sustainability, justice, food, drinks (especially #wine), cultcha'. Cofounder @thinkingbottle #WritingCommunity|
|Tweet Text:||The Cuvée de la Pompadour celebrates the spirit of Madame de Pompadour, a courtesan and the mistress of Louis XV, c https://t.co/nMTmfsAQmN|
Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.
You can reach Dave at his website: https://seamless.partners.