From 9/5/21 to 9/19/21
We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.
At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues.
If you can think of something we should change or add, please let us know.
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Napa Winery Social Account Usage
The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.
Social Account Usage Among Napa Winery
|
Type
|
Percent
|
|
facebook
|
99%
|
|
twitter
|
82%
|
|
instagram
|
77%
|
|
youtube
|
43%
|
|
pinterest
|
28%
|
|
yelp
|
26%
|
|
tripadvisor
|
24%
|
|
linkedin
|
11%
|
|
tumblr
|
7%
|
|
foursquare
|
3%
|
Facebook Frequency and Top Posters
This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.
Top Facebook Posters This Week
Facebook Biggest Movers
The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.
Top Facebook Pages With The Biggest Change In Likes This Quarter
Top Facebook Pages With The Biggest Change In Likes This Month
Facebook Post Days
This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.
Facebook Post Hours
This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.
Top 5 Facebook Posts
These are the facebook posts that received the most likes relative to their corporate page likes.
| Company: |
Duckhorn Vineyards |
| Company Likes: |
39349 |
| Post Likes: |
2922 |
| Post Shares: |
5 |
| Post Comments: |
8 |
| Message: |
It’s harvest time! After a year of dutifully tending the vineyards, winemakers across California are finally bringing in the fruits of their labor. 🍇 These beauties are freshly-picked Sémillon grapes from the famous Duckhorn estate in Napa Valley.
“A full bodied beauty, this varietal adds balance and brings a silky smooth texture to winemaker Renée Ary’s Napa Valley Sauvignon Blanc. This grape is particularly special to our Duckhorn family, as it is always out first pick of the season, signifying the beginning of harvest.” – Duckhorn Vineyards
#CaliforniaWine | #WineLover |
| Company: |
Switchback Ridge |
| Company Likes: |
898 |
| Post Likes: |
59 |
| Post Shares: |
0 |
| Post Comments: |
8 |
| Message: |
Rough day at the “office” – Happy Labor Day everyone! |
| Company: |
RustRidge Winery |
| Company Likes: |
923 |
| Post Likes: |
53 |
| Post Shares: |
0 |
| Post Comments: |
5 |
| Message: |
Tonight at the pool |
| Company: |
Nickel & Nickel |
| Company Likes: |
41708 |
| Post Likes: |
1658 |
| Post Shares: |
65 |
| Post Comments: |
21 |
| Message: |
At the end of the day, winemaking is all about farming. It’s about understanding the land, communicating with the soil, the vines, and the grapes in a way that perhaps not everyone can grasp, but all can taste and appreciate.
📸: @crafty.girls.life |
| Company: |
Hendry |
| Company Likes: |
2683 |
| Post Likes: |
119 |
| Post Shares: |
6 |
| Post Comments: |
9 |
| Message: |
All in a (harvest) day’s work! George checking juice samples from the yet-to-be-picked blocks. #harvest2021 |
Twitter Frequency and Top Tweeters
This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.
Top Twitter Tweeters This Week
Twitter Biggest Movers
The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.
Top Twitter Pages With The Biggest Change In Likes This Quarter
Top Twitter Pages With The Biggest Change In Likes This Month
Twitter Tweet Days
This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.
Twitter Tweet Hours
This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.
Top 5 Tweets
These are the tweets that received the most likes relative to their corporate page likes.
Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.
You can reach Dave at his website: https://seamless.partners.
