From 10/24/21 to 11/7/21
We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.
Napa Winery Social Account Usage
The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.
Social Account Usage Among Napa Winery
Facebook Frequency and Top Posters
This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.
Facebook Biggest Movers
The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.
Top Facebook Pages With The Biggest Change In Likes This Quarter
|Joel Gott Wines||+16%|
|Nickel & Nickel||+5%|
|Elkhorn Peak Cellars||+3%|
|John Anthony Vineyards||+3%|
|Menage a Trois Wines||+3%|
Facebook Post Days
This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.
Facebook Post Hours
This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.
Top 5 Facebook Posts
These are the facebook posts that received the most likes relative to their corporate page likes.
|Message:||This cattle dog is a Cab-herding extraordinaire. Her owners are so lucky! Head to our online shop to get Piper's stylish bandana and order a bottle of Cabernet to complete the look. https://bit.ly/30FEfOY 📸IG: abylyn|
|Message:||What's inside the bottle is a pure dream, but how wicked is the label?!⚡️ We wanted to create something totally bold and sleek just for our Pinot Noir, and naturally, our minds went right to the color black. Club Members will be getting their fall shipments any day now, and we can't wait for them to taste this bad boy. Hear about our journey to growing and making Pinot Noir on our blog. https://bit.ly/3lZKgOO|
|Message:||1996 was quite a year. We finished building our rammed earth house, and harvested the first vintage from our vineyard. It was also Bill’s last harvest as winemaker for Sterling Vineyards. Yesterday we had a visit from Daniel Roberts, who was viticulturist at SV then, and has gone onto being a renowned viticultural consultant. As he gave input when we planted our vineyard, we opened a bottle of the ‘96. Not only was it still alive, but seemingly still gaining in complexity—fennel, forest floor, mocha…|
|Message:||Earlier this week Leo was recognized by @guardian for his competitive pumpkin growing, sharing the secrets of his success including hugging and speaking to his giant gourds daily. We are beyond proud of Leo and his golden seeds. “Ureña treats all of his plants tenderly – like part of his family – and that might be the secret to his success. That, and the lush landscape he cares for. Sprawling across 2,200 acres of land tucked against the Napa/Sonoma border, the ranch features neatly trestled wine grape vines, oak-laden hills, and the garden where he makes the magic happen.” ~ @gabriellecanon Visit the link in our bio to read the full story on Leo and his “golden seeds” Story & photography by @gabriellecanon for @guardian @guardian_us • • • #hudsonnapavalley #hudsonvineyards #cagrown #californiafarmsandranches #giantpumpkin #giantpumpkins #greenthumb #growyourown #napavalley #napa #carneros #winecountry|
|Company:||Lamborn Family Vineyards|
|Message:||Location, location, location! Thanks to our mountaintop location in Napa Valley, this could never happen here. Our collective rain dancing paid off in dividends as we received 12” of rain in yesterday’s storm. That’s almost 100% of last year’s entire total (15”) up here! That amount of rain in such a short period did cause some problems for sure, as seen in this photo where the flood waters reached the canopy in this undisclosed vineyard. While the rainfall certainly helped, we are still in a serious drought here. Dancing for more – but preferably not all at once again! Wishing a speedy recovery to everyone affected by yesterday’s storm. #vineyard #storm #flooding #feastorfamine|
Twitter Frequency and Top Tweeters
This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.
Twitter Biggest Movers
The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.
Top Twitter Pages With The Biggest Change In Likes This Quarter
|Spottswoode Estate Vineyard & Winery||+5.3%|
|St. Clement Vineyards||+3.5%|
|Stags Leap Wine Cellars||+2.7%|
|Pride Mountain Vineyards||+2.1%|
|Robert Biale Vineyards||+1.9%|
|Conn Creek Winery||+1.8%|
Top Twitter Pages With The Biggest Change In Likes This Month
|Spottswoode Estate Vineyard & Winery||+2.5%|
|Stags Leap Wine Cellars||+1%|
|Pride Mountain Vineyards||+0.8%|
|St. Clement Vineyards||+0.8%|
|Robert Biale Vineyards||+0.7%|
|Conn Creek Winery||+0.4%|
Twitter Tweet Days
This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.
Twitter Tweet Hours
This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.
Top 5 Tweets
These are the tweets that received the most likes relative to their corporate page likes.
|Description:||Das endgültige Satiremagazin https://t.co/IEQBygayWN|
|Tweet Text:||Til Schweiger erhebt schwere Vorwürfe https://t.co/7eb474lkfz|
|Company:||Robert Mondavi Winery|
|Description:||PJB-REVOLVER- https://t.co/POewJklWzb DM03-6447-4400|
|Tweet Text:||Robert Mondavi Private Selection Cabernet Sauvignon #pjb #robertmondavi https://t.co/kMOKstp5fb|
|Company:||Lamborn Family Vineyards|
|Description:||And those that were seen dancing were thought to be insane by those who could not hear the music Nietzsche. #DemVoice1 #Resist|
|Tweet Text:||@BurnettForCO3 vs Lauren Boebert House CO electoral objector @CA_Countryman vs Kay Ivy Governor AL @CallForCongress https://t.co/NusV6Q94Bu|
|Company:||Flora Springs Winery & Vineyards|
|Description:||#Wine#travel #Italia Founder of The Wining Hour, Inc. & #WiningHourChat #wininghour #PhD #IWS https://t.co/YUw7SU5sai|
|Tweet Text:||Cozying up with this Cabernet Franc from @FloraSprings #WiningHour . What are your thoughts about this label?! . https://t.co/9CszQn1yEe|
|Description:||Das ist mein privates Profil, Historiker, Autor, Reserveoffizier, Parlamentarischer Staatssekretär a.D., Waidmann, Christdemokrat, das Bild ist von @toko.|
|Tweet Text:||Heute ist der Geburtstag von Generalfeldmarschall Helmuth von Moltke, dem wohl bedeutendsten deutschen Soldaten, au https://t.co/Pg75GVO2VX|
Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.
You can reach Dave at his website: https://seamless.partners.