From 12/12/21 to 12/26/21
We follow the social marketing habits of an ever-growing number of Napa Winery companies. The information included in this report shows social marketing usage along with the specific information to help our clients market better.
At Seamless.Partners, we work hard to make sure our information is valuable to you and your colleagues.
If you can think of something we should change or add, please let us know.
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Napa Winery Social Account Usage
The chart below shows the percentage of Napa Winery companies that utilize each of the most popular social channels.
Social Account Usage Among Napa Winery
|
Type
|
Percent
|
|
facebook
|
99%
|
|
twitter
|
82%
|
|
instagram
|
79%
|
|
youtube
|
46%
|
|
pinterest
|
30%
|
|
yelp
|
26%
|
|
tripadvisor
|
24%
|
|
linkedin
|
11%
|
|
tumblr
|
7%
|
|
foursquare
|
3%
|
Facebook Frequency and Top Posters
This section shows the percentage of Napa Winery companies that posted a quantity of articles during this time period. As you can see, a large percentage posted 0 articles, while a small percentage posted over 10 times The table shows which companies posted the most number of times.
Top Facebook Posters This Week
Facebook Biggest Movers
The information in this section shows which facebook posters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their posts.
Top Facebook Pages With The Biggest Change In Likes This Quarter
Top Facebook Pages With The Biggest Change In Likes This Month
Facebook Post Days
This chart displays how many Napa Winery posts happened on each day of the week. It shows the most popular days of posting compared to the end users propensity to like a post.
Facebook Post Hours
This chart displays how many Napa Winery posts happened on each hour of the day. It shows the most popular hours of posting compared to the end users propensity to like a post. Hours are in pacific time.
Top 5 Facebook Posts
These are the facebook posts that received the most likes relative to their corporate page likes.
| Company: |
Schweiger Vineyards |
| Company Likes: |
3757 |
| Post Likes: |
288 |
| Post Shares: |
3 |
| Post Comments: |
1 |
| Message: |
Our halls are decked year-round at the winery! Are your cellars prepared and shopping lists complete for the next few weeks of festivities? Browse our holiday packs online for gift ideas and sharable delights. https://bit.ly/3IODFA0
📸IG: komalley77 |
| Company: |
Schweiger Vineyards |
| Company Likes: |
3757 |
| Post Likes: |
159 |
| Post Shares: |
3 |
| Post Comments: |
0 |
| Message: |
Red and green are everywhere you look!🎄 Our rainy—and at our elevation, sometimes snowy—winters make the landscape come to life, and the Cabernet definitely doesn't stop flowing. Book an estate tasting with us if you're in town for the holidays. We'll have a lovely selection of wine waiting for you to come in from the cold. https://bit.ly/321xvvp |
| Company: |
Nickel & Nickel |
| Company Likes: |
43984 |
| Post Likes: |
796 |
| Post Shares: |
15 |
| Post Comments: |
7 |
| Message: |
"Santa stopped by a little early and brought ALL the Rutherford goodness. Fresh blackberries and cherries, fresh herbs, and a little vanilla. This stuff flat out rocks." @cernochcellars has certainly made the nice list this year – which Nickel & Nickel favorite are you hoping to find under your tree? |
| Company: |
Nickel & Nickel |
| Company Likes: |
43984 |
| Post Likes: |
696 |
| Post Shares: |
6 |
| Post Comments: |
6 |
| Message: |
On each tree a star and on each present a bow! Everyone needs their perfect companion this time of year. For a seasonal delight, shop any of our holiday gifting packages at the link below to celebrate the season with the full Far Niente Winery Family portfolio.
https://bit.ly/3EBmuQ8 |
| Company: |
O'Brien Estate |
| Company Likes: |
3951 |
| Post Likes: |
66 |
| Post Shares: |
1 |
| Post Comments: |
4 |
| Message: |
Estate wines perched in front of our bottling line. We bottle and package the gifts of the earth! HAPPY HOLIDAYS from all of us at O'Brien Estate. Wishing you warmth, wine and happiness.
Also, reminder of our Zoom happy hour on Thursday 12/16. |
Twitter Frequency and Top Tweeters
This section shows the percentage of Napa Winery companies that tweeted a quantity of articles this week. As you can see, a large percentage tweeted 0 articles, while a small percentage tweeted over 10 times The table shows which companies tweeted the most number of times.
Top Twitter Tweeters This Week
Twitter Biggest Movers
The information in this section shows which twitter tweeters had the largest change in the number of page likes over the last month and quarter. This information is highly correlated with the number and quality of their tweets.
Top Twitter Pages With The Biggest Change In Likes This Quarter
Top Twitter Pages With The Biggest Change In Likes This Month
Twitter Tweet Days
This chart displays how many Napa Winery tweets happened on each day of the week. It shows the most popular days of tweeting compared to the end users propensity to like a tweet.
Twitter Tweet Hours
This chart displays how many Napa Winery tweets happened on each hour of the day. It shows the most popular hours of tweeting compared to the end users propensity to like a tweet. Hours are in pacific time.
Top 5 Tweets
These are the tweets that received the most likes relative to their corporate page likes.
Dave has been building and scaling companies for 20+ years—driving performance through business-aligned technology strategy, product innovation, and data integration. As a CEO, CTO, and entrepreneur, he is skilled in solving real-world problems for startups through Fortune 500 organizations. He empowers teams to deliver robust, scalable infrastructures, and powerful solutions that automate processes, improve performance outcomes, and set the stage for exponential growth.
You can reach Dave at his website: https://seamless.partners.
